Nigerian singer Chukwuka Ekweani, popularly known as Ckay, has been selected as the first African ambassador for the global company Polo.
The sportswear and fragrance firm just designated the singer of "Love Nwantiti" the official face of the World of Polo brand.
Polo collaborated with Ckay and Vidverto Player on the release of their Oud Eau de Parfum, and he was featured in a fragrance campaign.
The link between the Nigerian musician and Polo, according to the brand's website, highlights its commitment to diversity and representation.
The statement reads; “The launch of The NEW Polo Oud Eau de Parfum signifies not only an extension of the World of Polo Family, but also an entry into new horizons. This fragrance establishes a prominent presence within niche markets, solidifying Ralph Lauren Fragrances’ credibility within the realm of luxurious perfumery.
As a testament to its global reach and resonance, The Polo Family welcomes its First-ever African as Face of The World of Polo Franchise, the distinguished Nigerian singer-songwriter, CKAY.
His association with The NEW Polo Oud reflects the brand’s commitment to diversity and representation, bridging cultures through the universal language of fragrance. For CKAY, POLO OUD is “PURELY LUXURY, a ROBUST BLEND OF SENSUAL OUD OIL, MYSTERIOUS, RICH, AND INTOXICATING.”
Additionally, it stated that beginning at the end of September 2023, a limited number of stores would begin selling the NEW Polo Oud Eau de Parfum.
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