UBA pledges more support for Africa’s creative industry

 

Muyiwa Akinyemi, Group Deputy Managing Director, UBA, made the announcement during his keynote address at the Nigerian International Film and TV Summit (NIFSTV) 2023, held in Lagos on Tuesday. UBA has reaffirmed its commitment to the empowerment of the continent's creative industry and pledged to continue leading the charge in this sector.

Akinyemi stated that UBA has made significant investments in the creative sector, citing the bank's leisure and entertainment channels REDTV and REDRadio as examples of its visionary dedication to developing and advancing talent. According to him, these calculated initiatives have served as game-changing catalysts, boosting the expansion of the creative industry and putting Africa's talent on the international map.

“For us at UBA, we pride ourselves as Africa’s global bank, which is why we invested over a billion naira to set up RED TV and RED Radio in 2017,” Akinyemi said. “These investments have been catalysts for growth, providing a platform for creative entrepreneurs to launch themselves into the market.”

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He went on to say that UBA's digital online television channel has become a vibrant forum that supports African creativity across a range of industries, including fashion, music, and film.

“UBA’s dedication to providing emerging artists, filmmakers, and designers with the means to reach broader audiences, both locally and internationally, has solidified its role as a driving force behind the African entertainment industry’s global recognition,” he added.

Professionals, stakeholders, and enthusiasts from the Nigerian film and television industries convened at the NIFSTV 2023 conference to explore innovation, teamwork, and sustainable growth. At the event, there was also a special panel discussion on the value of insurance and money management for those in the film industry.

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In her closing remarks, Akinyemi emphasized UBA's continued support of the creative sector, stating that the bank is more than just a financial organization but also a potent talent enabler and a leader in developing Africa's thriving creative environment.

The bank is enhancing its reputation as a transformative force and a major contributor to Africa's artistic and cultural rebirth by investing in the creative sector and positioning itself to be at the forefront of African artistic innovation and cultural expression.