Fidelity Bank Empowers 1,276 Women with Digital and AI Skills
In a continued effort to empower women with essential entrepreneurship skills, Fidelity Bank Plc has partnered with ImpactHER to offer free digital and Artificial Intelligence (AI) training for businesswomen. This initiative, held from August 19 to August 23, 2024, successfully trained 1,276 female entrepreneurs in digital and AI competencies.
Highlighting the significance of this training, Osita Ede, Divisional Head of Product Development at Fidelity Bank Plc, emphasized the crucial role that women-led small businesses play in Nigeria's economy, accounting for over 40% of Micro, Small, and Medium Enterprises (MSMEs). "At Fidelity Bank, we believe that empowering female entrepreneurs with the relevant skills to run successful businesses is essential for individual growth, business success, and economic prosperity," Ede stated.
The training, organized by ImpactHER, covered a range of topics crucial for leveraging technology in business. These included "Getting Started with Email Marketing," "Harnessing AI for Content Creation as a Small Business Owner," and "Branding and Positioning."
Efe Ukala, Founder of ImpactHER, underscored the importance of providing such training, citing statistics that show women and girls are significantly less likely to utilize digital technology or engage in tech-related activities. "By offering this training at no cost and partnering with organizations like Fidelity Bank, we aim to close the digital gap and empower African women to scale their businesses," Ukala explained.
This collaboration between Fidelity Bank and ImpactHER highlights their commitment to providing accessible, high-quality training for women entrepreneurs. By combining ImpactHER’s expertise with Fidelity Bank’s extensive network and support, the program aims to create a lasting impact on the business community.
Participants lauded the practical nature of the training and the immediate applicability of the skills they acquired. The success of this initiative sets the stage for future collaborations aimed at empowering more women entrepreneurs across Nigeria. With the August 2024 cohort, the total number of women entrepreneurs trained through this partnership has reached 5,719.
Fidelity Bank, recognized as one of Nigeria’s top financial institutions, continues to be a leader in supporting small businesses. The bank’s accolades include multiple local and international awards, such as the 2023 Export Finance Bank of the Year and the Best SME Bank in Nigeria by Euromoney Awards for Excellence 2023.
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