Fair & White Nigeria, a leading name in the beauty products industry, has launched a new skincare line, "So White with Vitamin C", into the Nigerian market. The unveiling took place on Friday at StrongTowers in Ikoyi, Lagos, in a grand event attended by celebrities, beauty enthusiasts, and industry stakeholders.
The event also introduced the brand's new ambassador, Nengi Rebecca Hampson, a former Big Brother Naija star and ex-Miss Bayelsa State. Nengi expressed her excitement about joining the Fair & White family, describing the role as an "incredible opportunity" to represent a brand she deeply admires. She pledged to actively promote the benefits of the new "So White with Vitamin C" product.
In his welcome address, Sir Patrick Chibueze, Chairman and CEO of Fair & White Nigeria, emphasized the company's dedication to quality and innovation. Represented by Director Kene Chibueze, Sir Patrick highlighted the key features of the new product, which is enriched with Vitamin C and a sunscreen filter. These ingredients are designed to enhance skin radiance while providing protection from sun damage. He further explained that the Vitamin C content acts as an antioxidant, preventing pigmentation, reviving the complexion, and combating early signs of aging.
Sir Patrick also spoke about the company's commitment to celebrating the natural beauty of African women. He noted that Fair & White Nigeria consistently chooses African models as brand ambassadors, rejecting the industry norm of favoring Caucasian or other non-African models. Nengi's appointment as the face of "So White with Vitamin C" aligns with this philosophy, as she embodies the authentic, radiant beauty that the brand represents.
The launch event was graced by various dignitaries, including former BBNaija housemate Cynthia Nwadiora, also known as Cee C, who serves as a brand ambassador for Fair & White's Glutathione Original line. The event featured performances, including a musical presentation by Rachael Ogor, Fair & White's Social Media Community Manager, who highlighted the benefits of the brand's products.
Fair & White Nigeria, which has been a prominent player in the Nigerian beauty market for over three decades, continues to expand its portfolio with innovative products like "So White with Vitamin C". The company's longstanding commitment to quality and the celebration of African beauty remains at the core of its mission.
Key distributors and staff members of Fair & White Nigeria were also present at the event, underscoring the brand's strong network and market presence. The event was capped off with entertainment by comedian Akpororo, who delighted the audience with his performance.
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